Bachelor of Design - Advertising and Design

Curtin University

If design is your passion, this flexible degree offers exciting majors that will develop your practical skills in a global context, so you can take your career anywhere in the world. Throughout the three-year program you will learn through project-based activities and have the opportunity to work together with students from other disciplines, mirroring a real industry environment. You’ll use industry-standard equipment and software, and graduate with a comprehensive portfolio that demonstrates your skills to future employers. You can major in an area that inspires you, including Advertising and Design, Design Innovation and Fabrication, Fashion Design, Graphic Design and Photography. If you're interested in digital design such as game design, animation and visual effects, you might like our Bachelor of Digital Creative Industries. Professional membership may be available with the Design Institute of Australia. Graduates may convert student memberships of professional design organisations, such as Australian Graphic Design Association, Design Institute of Australia and Perth Advertising and Design Club, into full professional memberships following qualification and professional experience. Develop real-world experience before you graduate. Learn how work-integrated learning helps you build career skills and connect with industry early.Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, but you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns. You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking. You'll also learn to use advertising and design effectively to drive business growth and development. This major gives you the choice to expand your knowledge and skills in either brand management or copywriting. The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you transition to the workforce and begin an exciting career. We also encourage you to enter student competitions run by industry bodies such as Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club. Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional specialisations or one specialisation and four elective units to support your career goals.

Faculty of Humanities

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