Bachelor of Fine Arts/Media - Public Relations & Advertising

University of New South Wales (UNSW Sydney)

The Bachelor of Fine Arts/Bachelor of Media is a four-year double degree that ignites your creativity and shows you how to influence our world. Immerse yourself in creative practice while learning communication strategies to inform, interest, and inspire others. With distinct and focused specialisations in animation and moving image, art theory, music, and visual arts - you can focus deeply on the creative field that matters to you. Combine creativity with specialist skills in public relations and advertising, communications and journalism, screen production, cinema studies, or media studies. Prepare to graduate with real industry knowledge gained from experts in practical and theoretical classes. With our solid industry connections and work experience opportunities, you’ll unlock the expertise needed to establish a career far beyond your first job.

Working in public relations (PR) and advertising requires skills and expertise in strategic communication, and the development of promotional strategies and tactics for specific audiences and business stakeholders. PR and advertising professionals use their practical skills, knowledge and experience to harness persuasive communications in specific domains such as digital media, branding or crisis communication.

In an evolving industry, you’ll be required to evaluate and apply methods appropriate to distinct promotional media forms, practices, industries, and audiences. This adaptability will help you to collaborate effectively with local and international communities of practitioners across evolving media contexts. This will enable you to not only support the organisations dedicated to your own passions but build an impactful career of your very own.