Bachelor of Media and Communication - Public Relations

Swinburne University of Technology - Vietnam Campus

Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you’ll master the skills demanded by today’s dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions. On successful completion of the Bachelor of Media and Communication, graduates will be able to: Identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices Analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts Demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline Initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others Design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact Explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures. Engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies Apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning.