Master of Commerce (1.5 years) - with a specialisation in Marketing

Macquarie University

Marketing is essential to the success of almost every business. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market. Marketers seek to reach target audiences and communicate the benefits of a product or service with the primary purpose of acquiring, retaining and expanding customers.The Marketing specialisation will build your skills and boost your career in today’s fast-moving business environment. You’ll learn how to identify forecast opportunities and threats in domestic and international industries. You’ll develop and implement marketing strategies, tactics and plans by considering new approaches and techniques. And you’ll gain a deeper understanding of how these strategies impact organisations.

083782M