Master of Commerce (Marketing)

Curtin University

This is an ideal postgraduate degree for professionals who want to specialise or upskill in a particular area of commerce. Business professionals may also be eligible to gain credit for recognised learning (CRL) and gain their master degree in just one year. This course incorporates Curtin Business School's future-focused ‘GRIT’ concepts – global, responsible, innovative, and technology-driven – which reflects the skills the World Economic Forum has identified as non-negotiable for the 21st century. You will study commerce subjects that will broadly enhance your employability – including business project management, business analytics and data visualisation, and transformative technologies that impact society and its business practices. These core units will extend your knowledge in areas of business and STEM, and enable you to network with a wider range of peers. Through practical learning experiences, you will sharpen your ability to solve complex business challenges and acquire valuable research skills to apply to your chosen industry.This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practiceThe course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on strategic branding, B2B services marketing, and sustainable and societal marketing. As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.The course is industry-focused and relevant to the marketing profession, developed with input from professional bodies such as the Australian Marketing Institute and the Chartered Institute of Marketing, UK. There is regular interaction with industry through guest speakers and practical workplace projects.

Faculty of Business and Law

078409G