Master of Marketing

Victoria University

Develop state-of-the art marketing knowledge and work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University.Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.On successful completion of this course, students will be able to:Critically reflect upon theoretical approaches by evaluating their application to effective marketing practiceJustify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settingsCritically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contextsCritically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contextsFormulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision-making

Victoria University Business School

103519A