Learn about marketing and its role in the business environment. Enhance your skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge with an optional co-op placement.
Program Highlights
Co-op option offers a full year of work term placement (three consecutive four-month placements).
Study with professors who have worked as marketing professionals and bring their expertise to the classroom.
Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
Business - Accounting (non co-op 316 or co-op 356)
Business - Administration (632)
Business Administration - Accounting (364)
Business Administration - Human Resources (363)
Business - Marketing (319)
Business - Financial Services (303)
Business - General (320)
Insurance (318) (non co-op 318 or co-op 368)
Note: An additional requirement based on overall grades may be required to proceed into some programs.
What you'll learn
How to conduct market research and create marketing strategies for real clients.
Verbal and written communication skills as you prepare reports and presentations.
Web marketing strategies and tools.
Use computer simulation to model an international product launch.
Ethics and sustainability practices.
Project management techniques.
Adobe Creative Suite for Business, graphic and web design.
Business-to-business marketing.
Prepare a comprehensive marketing plan for an external business start-up.
Program Length
3 academic years (periods of 8 months), plus optional co-op
Your future career options
Account Manager
Brand Manager
Buyer and Purchasing Manager
Communications Manager
Digital Marketing Specialist
Marketing Program Coordinator
Merchandising Manager
National Account Representative
Product Manager
Social Media Manager
Where you could work includes:
Consumer and Durable Goods Manufacturing and Marketing
Retailing
Wholesaling
Banking, Insurance and Financial Services
Advertising
Real Estate
Government
Not-for-Profit Organizations and Fundraising
Educational Pathways
Pathways to Mohawk
If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.
Pathways within Mohawk
If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program.
Business - Accounting
Business (General)
Business - Marketing
Insurance
Business - Financial Services
Business Administration
Business Administration - Human Resources
Business Administration - Marketing
Business Administration - Accounting
We offer a diverse range of programs to further your studies within Mohawk following completion of this program.
Human Resources Management
Advertising and Marketing Communications Management
Analytics for Business Decision Making
Public Relations
Supply Chain Management
Pathways beyond Mohawk
Earn a degree:
Robert Gordon University - Bachelor of Arts - International Business Management, Events Management, Fashion Management, International Hospitality Management, International Tourism Management, Management, Management with Marketing, or Media
Technological University of the Shannon - Bachelor of Business Studies (Honours) in Marketing and Management
นี่เป็นตัวเลขโดยเฉลี่ย กรุณาติดต่อสถาบันเพื่อเชคความถูกต้อง
4 กันยายน 2024, 6 มกราคม 2025
Mohawk College
Fennell Campus (FF),
135 Fennell Avenue West,
Hamilton,
Ontario (ON),
L9C 0E5, Canada
OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
Grade 12 English, C or U or equivalent
Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)
English Language Requirements
See below for accepted equivalents for Grade 12 English:
Successful completion of the GAS-English for Academic Purposes (478 or 278) program
TOEFL minimum score of 550 (80 Internet based) or IELTS Academic minimum score of 6.0 overall with no band less than 5.5.
วิทยาลัย Mohawk ซึ่งตั้งอยู่ในเมือง Hamilton ประเทศแคนาดาจะมอบประสบการณ์การเรียนที่มีคุณภาพใน 4 วิทยาเขตพร้อมสิ่งอำนวยความสะดวกอันมีนวัตกรรม