Bachelor of Commerce in Marketing

MacEwan University

Profit and growth, customer engagement and retention, brand awareness-you know that marketing plays a critical role in the world of business. We can teach you how to ensure business success as a media-savvy, consumer-focused marketer.

When you major in marketing, you study consumer behaviour and target markets, think critically and creatively about products and people, learn to use e-commerce and digital marketing tools strategically and gather and analyze market research. You participate in work-integrated learning situations with community partners, applying what you’ve learned in class to real-world scenarios.