Diploma in Sport & Event Marketing and Management

Medicine Hat College

MHC's Sport & Event Marketing and Management diploma prepares students to enter the fast-paced, integrated world of sports, arts and entertainment, and not-for-profits. Students get a competitive edge by learning everything from the science of persuasion, e-sports, and experiential marketing to public relations, sponsorship, and management theory. These skills are both complementary to the sports industry but can also be applied in a variety of other sectors such as corporate events, arts and entertainment, and community recreation.Students will learn from industry professionals, participate in a workplace integrated learning residency, and gain insight through the use of simulations, case studies, and hands-on projects.

School of Business & Continuing Studies