Master of Science in Management - Marketing

Queen's University

The MSc in Marketing is designed for students wishing to pursue doctoral (PhD) studies and an academic career. In the program, students will establish a solid grounding in marketing strategy and management and consumer behaviour. They will also have the opportunity to conduct in-depth research into the area of marketing that is of most interest to them. Examples include branding, brand management, consumer persuasion, consumer fairness, consumer activism, and the impact and use of social media.