Ontario College Diploma in Advertising and Marketing Communications

Sheridan College Institute of Technology and Advanced Learning

Develop breakthrough advertising for a digital world Identify lucrative target audiences and develop integrated media plans to reach them. Uncover consumer insights and create dynamic social media strategies and content. Harness digital tools to develop big ideas taglines and landing pages. Calculate campaign costs and interpret digital analytics. Discover trends learn about relevant laws and consider ethical implications. Harness digital tools and software solutions Use industry leading technology platforms and cloud-based software to create and deploy campaigns. Master prompting techniques for Generative AI and bring your ideas to life using graphic design apps and tools. Manage and organize content using CRM systems and use cross-platform media measurement tools to find your audiences. Obtain digital certifications

Pilon School of Business