Ontario College Graduate Certificate in Customer Relationship Marketing and Sales Management

Fanshawe College

Our fast-paced digital economy has created a demand for a technically skilled and resourceful business workforce. The future is digital and this skill set is critical since marketing and sales success depends more and more on digital strategies to attract new customers while retaining and strengthening relationships with current customers. If you’re ready to enhance your sales and marketing career with Customer Relationship Management (CRM) and Customer Experience (CX) strategies, this one-year graduate certificate is for you. The Customer Relationship Marketing and Sales Management program will level up your sales and marketing skills with the knowledge and ability to understand CRM as a business strategy: Learn CRM and CX best practices, strategies, tactics, tools and techniques. Understand the strategic thinking behind CRM to facilitate informed decision-making. Explore various CRM technologies including, Salesforce, Tableau, MailChimp, Hubspot, LinkedIn Sales Navigator, Trailhead, etc. Study with the first college in Canada to provide Salesforce Social Studio licences for all students. Apply industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process. Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problem for a business in the community. Discover tactics for effective account development in sales and sales management.

Lawrence Kinlin School of Business