Higher Diploma in Business Marketing

South East Technological University (SETU)

This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to: Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation Identify, analyse and propose innovative solutions to key marketing issues Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector.

Department of Business