Bachelor of Arts (Honours) in Business Management with a specialism in AI and Business Analytics

Asia Pacific University (APU)

This programme is specifically designed to provide students with: An understanding of the context, nature, role, and significance of management activities, with added emphasis on how data, analytics, and AI technologies support decision-making in modern organisations. An opportunity to develop well-researched, logical, and integrated solutions to complex business problems, particularly those requiring analytical thinking, data interpretation, and AI-enabled insights. Exposure to contemporary business management areas and how analytics, digital tools, and AI applications work alongside traditional functions to create competitive, data-driven organisations. A wide range of employment skills including critical thinking, problem solving, communication, data literacy, analytical skills, IT application, and the ability to conduct research in AI-supported and data-centric business environments.