Bachelor of Business (Marketing)

Massey University

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences. When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover: social media and digital marketing, marketing communication and advertising, marketing new products, omni-channel retail marketing, international marketing, customer intelligence. We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face. You will be joining the longest standing marketing school in the country. Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.

School of Communication, Journalism and Marketing