Bachelor of Commerce / Bachelor of Science Conjoint - Marketing

The University of Auckland

If you have a mind for Science and Business and are looking for a versatile degree, then the BCom/BSc conjoint is the programme for you. With 37 undergraduate majors to choose from, you can create a qualification that matches your interests. As well as strongly emphasising transferable skills to improve your employment opportunities, this programme will expose you to cutting-edge technologies and provide a gateway to independent research. Throughout your undergraduate degree you’ll be taught by world-leading academics. A BCom/BSc conjoint develops the skills and qualifications needed for a wide range of successful careers. Your enrolment for the BSc side of the conjoint will depend on your chosen major(s). You may choose either a single major or a double major in Science. Biomedical Science, Data Science, Food Science and Nutrition, Green Chemical Science, Medicinal Chemistry and Quantitative Statistics are not available as Science majors within a conjoint degree. Information Systems can only be taken on the BCom side of your conjoint degree. Find out more about planning your BSc conjoint, and access conjoint degree planners.The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business. During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.