Bachelor of Communication in Tauwhitinga Maori: Maori Communication Strategy and Practice

University of Canterbury

With a BC, you will develop skills in media content production, planning, and research in international and national contexts. You will have the opportunity to use a variety of communication technologies, including digital, audio and visual, and social media in areas like journalism, creative projects, and communications scenarios catering to different audiences. You will also learn to meet strategic goals of corporates and drivers of social change. Study Involve: Opportunities to use your skills in practical ways, including working with local organisations, and with a variety of communication technologies including digital, audio and visual, and social media platforms. Placements in local newsrooms as part of the Journalism major. Tauwhitinga Maori is the only Maori communications major on offer in Aotearoa. With links to international partners in journalism and media studies, we offer guest lectures from global experts each semester. Maori communication is very important for businesses in Aotearoa, as they are increasingly looking for ways to include Maori culture and heritage in their media, advertising, communications, and everyday practices. This major is ideal for anyone looking to bring about social change, and help industries engage strongly with our bicultural nation. Study Involve: Specialised knowledge as this is the only major of its kind in Aotearoa on Maori communication strategy and Kaupapa Maori (values and goals) in professional workplaces. Learn to create public-facing content representing Maori, from print to television to social media. Internship projects during your degree will place you within iwi businesses, communication agencies, and other local UC contacts. This major can be studied alongside other courses such as Te Reo Maori, History, and Geography.

Faculty of Arts