Bachelor of Product Design in Digital Product Design

University of Canterbury

Product Design combines creative design, science, engineering, and business studies. Product designers plan and develop items for homes, businesses, and industry. From creating a new lightweight kayak or a phone app, to formulating rongoa (medicinal products) or a virtual training world, studying product design will equip you for a wide range of occupations. Graduates will be able to develop creative ideas based on their knowledge of related sciences and engineering disciplines, as well as gain the practical business skills needed to commercialise new products. Study Involve: You will have access to modern design, laboratory, computer, and testing facilities. Develop your ideas through a number of projects working as an individual or as part of a team. Study a BProdDesign alongside a Bachelor of Commerce, Science, or Engineering to complete a conjoint degree in just four years. Digital Product Design focuses on the design and development of digital products with a user-centred approach. This major will develop your skills in computer programming, 2D and 3D user interface design, graphic design, and user design principles and evaluation methodology to ensure you build optimal digital solutions, starting with the people first. Study Involve Learn the entire product design process with a focus on interactive digital products, from research and ideation, prototyping and UX/UI design, through to testing, validation, and customer feedback. Create interactive digital products such as mobile and computer applications, websites and web applications, and emerging technologies such as virtual and augmented reality. Complete projects with industry during study to gain real-world experience creating digital solutions.

Faculty of Engineering