Graduate Diploma (Marketing)

Massey University College

The Graduate Diploma (Marketing) is a specially designed bridging qualification that will allow you to transition into the Master of Management – major in Marketing.The pathway programme will help you gain the necessary academic knowledge, as well as the learning and language skills to become an independent learner, with the confidence and ability to excel in a masters level programme at the University.Key learning outcomes include:Competently applying a broad range of general academic skills and theoretical and practical knowledgeCommand a knowledge of the key theories and concepts underpinning your area of specialisationApply a variety of analytical tools to problem-solving within the discipline areaApply skills to assigned tasks and responsibilitiesCommunicate effectively and persuasively in written and verbal forms and with an appropriate level of accuracy and fluency to convey meaning and to participate effectively in a variety of situations and activitiesBe able to work effectively, both independently and in teamsLearn effectively including undertaking research in domain specific areas