Advertising and Communications MSc

Brunel University of London

Advertising today is fast‑moving, digital and global - and you need more than creative ideas to succeed. You need strategic thinking, audience insight and the confidence to work across a changing media and communications landscape.

On the Advertising and Communications MSc, you’ll explore how modern advertising works across digital marketing, brand communication, media strategy and consumer behaviour. You’ll learn how to design campaigns that are creative, evidence‑led and ready for real‑world audiences.

You’ll build your skills in campaign development, brand positioning, consumer insight, media planning and the use of AI and emerging technologies. You’ll also examine how advertising shapes culture and behaviour, giving you the critical perspective you need to work responsibly in a global industry.