Artificial Intelligence for Brand Management MSc

Brunel University of London

This course helps you understand how AI is transforming branding and marketing - and how you can use it in real organisations. You’ll explore the relationship between brand strategy, creativity, analytics and AI‑enabled tools, building a strong foundation in both theory and practice.

Across your modules, you’ll learn how to:

Analyse audiences and consumer behaviour to understand what shapes brand perception and engagement

Use AI tools in branding and marketing to design, test and optimise campaigns

Evaluate data and insight to support strategic decision‑making

Explore the ethics of AI and understand how technology influences trust, creativity and consumer experience

Apply branding theory in practice through case studies, group work and hands‑on projects

Develop your research skills to prepare for your dissertation or future professional work