BA (Hons) Marketing (Sandwich)

Coventry University

This course is ideal for creative and analytical individuals who want to explore modern marketing, from brand strategy and market research to customer experience. This is achieved through hands‑on projects, live briefs² and industry insight, preparing you for a role such as brand manager, marketing manager or CX manager.

The course aims to help you:

• develop practical skills through a rich curriculum that blends theoretical knowledge with hands-on experience. Gain a thorough understanding of marketing strategies, tactics and tools, learning to apply them effectively to drive business growth and extend reach in new and existing markets
• provide you with a range of transferable skills that are relevant to a variety of potential career destinations in profit and non-profit sectors, as well as options beyond marketing
• give you the opportunity to prepare for a career as an ethical, globally minded, socially aware and responsible leader in marketing.