The BA Business & Marketing course will provide you with the specialist skills that employers expect from marketing professionals, combined with general business skills to make you stand out.Specialist marketing modules are complemented by a range of general business modules, which help to underpin your marketing knowledge. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career.You will develop communication skills including presentation techniques, selling and negotiating to prepare you for a wide range of marketing positions. Students completing the BA Business & Marketing are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM).
