International Business Management and Marketing MSc

Teesside University

Gain a comprehensive understanding of global business influences and the ability to critically analyse marketing management decisions within an international context. Develop essential competencies in marketing and communication across diverse global markets and cultures, and gain valuable insights into strategic marketing and its role in driving business development and long-term sustainability. Ideal for those from business or other academic backgrounds who are seeking management careers but don’t have significant professional experience in the field. Marketing is at the heart of any organisation and is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic. If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

Business