International Fashion, PR and Communication top-up - BA (Hons)

Coventry University

This one-year intensive course aims to prepare students to become innovative strategists and creative communicators in the fashion industry. The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations. On this course, you’ll learn more about:Brand storytelling, and how to design and manage PR campaigns.How media relations are developed and how networks are established.Pitching for media coverage.Digital Marketing Analytics and measurement of return of investment (ROI).Copywriting for fashion and identifying brand tone of voice.Identifying brand core values, vision and mission appropriate for current consumer behaviour trends.1 year full-time