Journalism and Marketing - BA (Hons)

University of Leicester

In an increasingly digital world, there is a growing need for professionals with both journalism and marketing skills. This degree combines both disciplines equally to ensure you have the creative skills necessary to craft a media message, whilst learning the principles of marketing that you can apply to a range of careers in journalism, media, marketing and the wider communications industry.There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing. In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information. In your second year, you'll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies. In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. You'll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice. And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field. The Journalism team have all worked in the industry. They've been involved in television, newspapers, radio, social media and PR. Among our teachers we have specialists in sports, political, environment and television journalism. Your tutors in the School of Business have a mix of research and industry backgrounds, so you will be learning from those involved in leading research in marketing, alongside those with practical expertise. You'll develop and demonstrate a range of transferable skills necessary for successful career development and a lifetime of effective independent learning. You’ll fine-tune your independent thinking, analytical problem-solving and critical judgement. You’ll learn how to carry out independent research, to access and assess information, to communicate clearly and effectively, and to present findings in a professional manner.

School of Media, Communication and Sociology