MA Marketing Communications

Bournemouth University

Develop insights into the latest techniques of marketing communications research and practice. You'll be equipped with key knowledge and skills allowing you to meet the ever-changing industry challenges whilst influencing ethical and sustainable marketing. Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling. Develop insights into the latest techniques of marketing communications research and practice. Benefit from strong industry connections with relevant professional bodies in the UK. Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course. Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.