Marketing and Management with Psychology - BSc (Hons)

University of Sussex

### **Why choose this course at Sussex?*** **Develop expertise in management, marketing and psychology to access marketing careers in brand management, advertising, communications and market research.*** **Gain a distinct perspective on marketing management by exploring consumer psychology, to help understand human behaviour in a business context.*** **Learn about marketing strategy, international marketing, digital marketing and marketing analytics, alongside an understanding of brand and new product management.**From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You will study a combination of marketing and management theory and practice. And studying psychology will help you understand human behaviour relative to the business world.On this course, you will:* critically evaluate organisational and consumer behaviour* learn about marketing strategy, international marketing, digital marketing and marketing analytics* get to understand brand and new product management* develop your understanding of key aspects of business, including economics, accounting and management* study contemporary issues in marketing, entrepreneurship and consumer behaviour* discover why people behave in certain ways by looking at their psychological drivers* prepare for the workplace while tailoring your degree to your career path.You’ll engage with expert professionals. This will challenge you with new perspectives, ideas and approaches. And your Academic Success Adviser will help you with academic study skills. This includes critical thinking, presenting, academic writing and note-making.You also have the opportunity to combine different optional modules. You can explore what interests you most across marketing, management and entrepreneurship. There is also the opportunity to enrich your study experience by applying for a placement or to study abroad.### **Location**Nestled in the South Downs National Park, close to the sea and Brighton’s vibrant cultural scene, our campus offers a warm and welcoming home. Situated just an hour from London and 30 minutes from Gatwick Airport, Brighton offers the best of both worlds. Encouraging curiosity, creativity and connection, it combines the best of city life with easy access to the countryside, the UK’s capital and the wider world beyond.

Business and Management