Marketing Communications - BA (Hons)

Falmouth University

Take a creative, strategic approach to marketing communications.Drive your ideas forward and engage with creative marketing practice on this Chartered Institute of Marketing (CIM) accredited course – working hands-on in our collaborative studios from the start to put theory into practice on industry-aligned briefs. As well as mastering the fundamentals that underpin any great marketing campaign, you’ll gain creative problem solving and strategic planning skills and develop an understanding of what makes an ethical, sustainable marketing practice. Effective campaigns are all about staying ahead of the competition – and marketing technology itself. Through industry-aligned briefs, guest lectures and workshops, you will learn about the blend of creativity and science underpinning impactful and effective marketing and communications campaigns. You’ll also learn how to thrive within the fast-paced digital industry, reflective of working in an agency or in-house role. With a focus on core skills, creative fluency and a solid portfolio of work - spanning marketing and communications planning and content creation - under your belt, you’ll graduate equipped with the confidence and employability skills to jump straight into industry. You will:Explore new and emerging marketing technologies to keep ahead of the curve. Prepare for your future career by collaborating in industry-simulated environments with students from other courses. Devise campaigns in response to industry-aligned briefs, to build a strong portfolio and CV. Explore how generative AI is affecting the strategic choices made in marketing and communications campaigns.Have the chance to interact with guest speakers and industry professionals, laying the foundations for your future professional network.Marketing Communications BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

The School of Communication