Marketing

University of Bedfordshire

Marketing graduates with a confident understanding of dynamic modern business marketing are highly employable. This professionally accredited degree ensures you are up to the minute with developments across communications digital and social media as well as essential business functions like finance human resource management and operations.

Central to life in the 21st century marketing embraces psychology, ethics and sustainability, artificial intelligence, management sociology, people and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour marketing data analysis, branding, innovation, competition, media channels and communications. You engage with both the theory and practice of marketing making links between your studies and the workplace. You also work on practical marketing projects from real companies learning from professional practitioners.

Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM) with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma. And the course is accredited by The Institute of Data & Marketing (IDM).

Department of Business Systems and Operations