MBA - Digital Marketing (Robert Kennedy College)

University of Cumbria

The rapid emergence of digital media and related Industry 5.0 technologies (such as artificial intelligence, machine learning, robotisation, big data analytics, smart systems and internet of things) has revolutionised the way that companies can undertake their marketing over the last few years, with an ability to target customers globally almost on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. In keeping with this ever-evolving nature, schools are revising their curricula to keep pace with these changes digital, technology, and data-driven or analytics-based approaches are becoming ''the new game''. The MBA Digital Marketing is devised to equip you with the skills and knowledge required in general management through an MBA with a solid understanding of business functions, such as organisational behaviour and strategic management, with insights to manage the intricacies that stem from an artificial intelligence driven world, and will prepare students with the skills needed to engage with customers via digital media and digital networks by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

University of Cumbria