MSc International Marketing

Glasgow Caledonian University

Advance your career in international marketing in a fast-changing global landscape. Specialise in digital marketing, branding, communication, and innovative thinking to build the skills you need to thrive in a global market.Our MSc International Marketing is a dynamic and contemporary master’s degree designed for the modern marketer. It'll prepare you to understand and respond to the challenges and opportunities of marketing in an interconnected, data-driven world.Digital transformation, sustainability, and innovation are reshaping how brands connect with consumers. In response, our MSc offers a bold, future-focused curriculum for the next generation of international marketers. By developing your strategic, analytical, and creative capabilities, you’ll be well positioned for success in global marketing roles.The course places a strong emphasis on consumer psychology. You’ll explore how people think, feel, and behave across international markets. This insight empowers you to lead marketing and brand strategies that truly resonate.You’ll gain real-world insight into the pace and complexity of global business marketing through close collaboration with our network of industry leaders. Consultative-style client briefs and industry-inspired projects will give you hands-on experience addressing challenges, including ethics, sustainability, and cultural diversity.You’ll also explore a balance of marketing theory and practice to develop innovative and sustainable marketing approaches.You’ll gain active experience in:planning and executing digital marketing initiativesbrandingstorytellingcommunication strategies.You’ll also gain the strategic insight, creative agility, and digital fluency to lead global campaigns, launch purpose-driven ventures, and drive innovation. This will prepare you to make an impact in international marketing with confidence.If you are eager to thrive in a fast-paced, globalised environment, this course is for you.

Department of Business Management