MSc Sport Business Analytics

University of Stirling

Learn technical skills from recognised experts

Stirling’s MSc Sport Business Analytics course prepares you for this exciting field. You’ll be taught by a combination of experts from our business school, computing science and leading thinkers in sport. Learn from those who have established Stirling as Scotland’s University for Sporting Excellence.

Our Sport Business Analytics course is suitable for applicants who have a passion for sport but may not have a background in coding. We'll teach you the relevant technical skills employers are looking for.

You’ll learn:

• how analytics can benefit many areas of sport: from success on the pitch to smart strategies on the business front
• practical applications for your skills - get hands-on with real datasets, case studies and industry projects
• the technical know-how employers want. Gain practical expertise in Python and R
• how to tackle an industry challenge, with potential opportunities to work with an industry partner.

Transform sport-related data into strategic decisions

The Sport Business Analytics course will give you a deep understanding of how to turn data into sporting success. This includes evaluating strategy, forecasting outcomes and applying behavioural insights to commercial and organisational decisions in sport.

Your studies will also span areas such as economics, management and psychology. We'll also give you the opportunity to focus on the areas you're most interested in. You can explore:

• how data impacts strategic decisions
• financial analysis at sports organisations
• or how it all comes together in areas such as recruitment and talent evaluation.