Visual Merchandising and Promotional Design Foundation Degree - FdA

Hugh Baird College

This course will offer an introduction to a range of skills and knowledge in Visual Merchandising and Promotional Design, which include the design process through project briefs, visual merchandising theory and practice, fashion promotion and styling, spatial awareness, 2D and 3D digital design, product presentations. In the final year skills are applied in the following areas: ‘live’ briefs, advanced product presentation, fashion promotion, visual merchandising, retail brand identity and promotion, preparing for industry employment and the designing and installation of a final major project exhibition. The Foundation Degree in Visual Merchandising and Promotional Design will equip you with the vocational skills to apply solutions intelligently and effectively. You will develop a number of computer design skills by using industry software such as AutoCAD and Adobe Creative Suite (CS). Industry experience opportunities are an integral part of this course providing experience of real working life within the design industry. You will be given the opportunity to gain work experience via ‘live’ briefs, realistic project briefs, and industry talks as well as work experience with personal development planning.

FACULTY OF DESIGN INDUSTRIES