Associate of Applied Science in Marketing Management

Alamo Colleges District

This program introduces you to fundamental marketing practices and concepts, along with basic business principles and an overview of marketing, sales and public relations techniques. You’ll learn the basics of marketing, the process of identifying, attracting and retaining customers for a business or organization. You’ll study the consumer decision-making process and the marketing mix concepts of product, price, place and promotion. You’ll learn principles of management, business and communication to build a foundation for a career in marketing. This program develops your strategic thinking, creativity and analytical skills. This program is available face-to-face or fully online to fit your schedule. The program also offers a Level 1 Certificate, which trains you for entry level marketing positions. You’ll also gain skills that go beyond marketing to help you succeed in virtually any career, including communication, critical thinking and teamwork.

San Antonio College