BA in Strategic Public Relations and Advertising

Duquesne University

As a strategic public relations and advertising student, you will gain a thorough understanding of the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. You will explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content and hands-on production skills. Working alongside a departmental mentor, you will get to choose whether to enhance your skills in public relations, advertising or an integrated combination of both.

McAnulty College and Graduate School of Liberal Arts