Bachelor of Arts in Broadcast and Digital Media Production

California Baptist University

The power of visual storytelling in our world has never been clearer, and CBU's broadcast and digital media production program gives students the technical tools to produce dynamic video packages and the reporting skills to thrive in an ever-changing industry.With practicum courses built into the curriculum, CBU's bachelor's degree in broadcast and digital media production allows students to gain knowledge and experience by working both in front of and behind the camera producing full news packages to be used on CBU TV and Lancers Noticias. The B.A. in Broadcast and Digital Media Production will develop a broad range of competencies required of a broadcast and digital media leader with emphasis given to developing both studio/television and live news production, content creation, broadcast production and more.Students graduating with a bachelor’s degree in broadcast and digital media production will learn to:Demonstrate the ability to acquire, critically analyze and present journalistic messages in an appropriate format using journalistic principles.Articulate and apply a Christian worldview to the legal, ethical and social responsibilities within the discipline of journalism.Evaluate and critique broadcast and production practices both holistically and in terms of their component parts, namely, audio, video, scripting, production and editing.Demonstrate competency in shooting and editing video in the field and studio, using professional-level editing processes and equipment.Develop competencies as a producer by organizing the editorial flow and technical content of journalistic platforms.