Bachelor of Arts in Business Administration - Marketing

University of La Verne

La Verne’s Bachelor of Arts (B.A.) in Business Administration Program links business administration theory with work experience and industry practices to set students up for successful careers. The program focus on critical thinking and interpersonal skills, teaching students to work in group settings. Ethics is also paramount, with emphasis on the impact of cultural differences on business practices. Marketing ConcentrationThis concentration examines the tools and techniques used to determine the needs of individuals or segments of society to provide the most effective means of informing customers of the availability of goods and services and to deliver such goods and services.