Bachelor of Arts in Communication Studies - Entertainment and Sports Communication

Ball State University

Sports is not just competition, and entertainment is not just for fun, it’s big business. Entertainment and Sport Communication considers how messages create and challenge sports and entertainment identities, images, relationships, groups, and organizations. Entertainment and sport is a powerful force in our society and economy, encompassing fans, players, talent, sponsors, and media. It demands critical consumers, content creators, and leaders. You’ll develop skills including audience analysis, engagement, motivation, message construction, leadership, teamwork, and project management.