Bachelor of Arts in Marketing

Michigan State University

The marketing major curriculum emphasizes the understanding of marketing concepts and tools to achieve business objectives using analysis, planning, implementation and control techniques, and integration of marketing with other business functions and societal processes. Career opportunities include marketing management, market research, industrial sales, sales management, business development, retail management and many other areas.

MSU’s undergraduate program in marketing is ranked as a top 15 U.S. public program by U.S. News & World Report. MSU graduates with a marketing degree go on to do amazing things