Bachelor of Arts in Public Relations / Advertising

Lewis University

The Internet has changed everything. It is harder than ever to keep both good and bad brands and products a secret. Multi-way communication has replaced one-way corporate messaging. But that makes reputation management and effective communication more important than ever – not less. Prepare to lead strategic communication functions for organizations in order to engage and inform key audiences, build relationships and bring user information back to an organization for analysis and action. The Bachelor of Arts degree in Public Relations/Advertising program prepares students for dynamic careers in strategic communication, including PR, advertising, social media management, and media relations.This major combines theory with hands-on learning, focusing on writing, digital marketing, media relations, and strategic planning. Students develop creativity and practical skills through courses in market research, web design, content creation, and event planning. Real-world experience is integrated through community-engaged coursework and co-curricular activities such as CoHFAC Social Media, The Flyer student newspaper, Lewis University Television Network (LUTN), WLRA Radio, and internships. A minor in Public Relations/Advertising is also available. Majors in Public Relations/Advertising may not double major in another Communication Department major unless they take a separate set of 4 upper-division Communication courses (12 credit hours) in the second major.

College of Humanities, Fine Arts and Communications