Bachelor of Business Administration - Advertising and Integrated Marketing Communications

Pace University - Kaplan International

With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world-many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.Find internship opportunities at multichannel media groups, creative houses, and boutique agencies.Learn how to prosper in a fast-paced environment.Take advantage of real-world projects and experiential learning opportunities.