Bachelor of Business Administration - Digital Marketing

Pace University - Kaplan International

This innovative program is designed for you to get ahead of the pack, so you can go out and make an impact in the career you’re meant for. With a BBA in Digital Marketing, you can develop increasingly vital online marketing strategy and information technology skills. As a digital marketing professional, you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of your organization and your career.Take advantage of real-world projects and experiential learning opportunities.Assess the impact of digital technology using visual analytics tools and techniques.Develop digital marketing communications strategies and analyze the financial impact on firm goals.