Bachelor of Business Administration in Marketing

Middle Tennessee State University

Marketing is a great career for creative thinkers interested in business. This program teaches the effective communication, research, and problem-solving skills needed to thrive as a marketing professional. Marketing has a diverse array of career paths, many offering incredible flexibility and high-income potential. Marketing B.B.A. students will engage in coursework including professional preparation in marketing, business communication, e-commerce, professional selling, consumer behavior, market research, and technology. The Bachelor of Business Administration is offered through the Jones College of Business at MTSU. Students can pursue a generalized approach to marketing or specialize in two distinct concentrations: Marketing, Digital Marketing Concentration, B.B.A. or Marketing, Professional Selling Concentration, B.B.A.

• Digital Marketing
• Professional Selling

Jennings A Jones College of Business