Bachelor of Business Administration in Sport Entertainment Management

University of North Texas

Secure a front-row seat to the sports entertainment industry. The B.B.A. degree in Sport Entertainment Management (SEM) is your ticket to a dynamic career in the most exciting industry in the world. Strategically and exclusively located in "Sport City USA," this world-class program provides students with unparalleled access to a network of professional teams, leagues and sport entertainment executives. A specialized curriculum provides students with a direct path to a career in sports entertainment. The degree combines general business courses that introduce students to the skills required to run a business, with specialized sport concentration courses that cover cutting-edge business practices.Informed in real-time by the professional sport ecosystem in Frisco, Texas, the BBA SEM degree is grounded in a transformative and ever-evolving curriculum that develops industry thought leaders poised to create opportunity in the sport entertainment industry. Classes offered at UNT Frisco - located in the epicenter of one of the most exciting sport and entertainment markets in the world - across the street from The Star, the home of the Dallas Cowboys. Project-based learning is part of the program's DNA. SEM concentration courses are project-centric with a sport industry partner serving as the ‘client’ for the class.

G. Brint Ryan College of Business