Bachelor of Fine Arts in Photographic and Imaging - Advertising Photography

Rochester Institute of Technology

RIT's BFA in advertising photography prepares you for diverse and rewarding careers in the field of visual communications. RIT’s BFA in commercial photography encourages and nurtures your individual image-making practice, so you can learn to create photographs and moving media for a wide range of commercial use in today’s ever-changing media environment. Within the advertising photography BFA you will study the inner workings and business aspects of the photographic and imaging industries. Work collaboratively to conceive and execute camera-based work that is both cutting-edge and strategic. Along with conventional print-based imagery, you may also work in moving media, with emerging and interactive technologies that have real-world applications in the commercial industry. The commercial photography degree provides flexibility and specialization:Advanced courses allow you to explore a variety of commercial specializations from traditional still life and portraiture to interdisciplinary courses. Take elective courses from other departments across the university, in majors as diverse as graphic design, visual culture, philosophy, or fine art, in order to enrich your personal visual expression.Projects provide opportunities to develop a strong professional portfolio throughout your time in the program as well as real-world team collaborations with other RIT student graphic designers, new media artists, industrial designers, and computer scientists.In an ever-growing global market, RIT encourages and offers many study-abroad opportunities.

College of Art and Design