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The agricultural communication major provides students with critical knowledge and skills to be effective agricultural communicators. Graduates will communicate about agricultural science with diverse audiences within and outside the agricultural sector locally, nationally, and globally, using various communication channels and tools. Students build a foundational knowledge of agricultural sciences such as animal science, horticulture, agronomy, agricultural and rural policy studies, global resource systems, food science and human nutrition, and agricultural business. They become proficient in communicating diverse agricultural topics with stakeholders, using various communication channels, tools, and strategies. Among others, students will develop knowledge and skills in areas such as audience and media analysis, strategic communication, message development for both online and offline communication channels, critical and analytical thinking, technical and research writing, public speaking, facilitation, persuasive and informative communication, public relations, agricultural issue analysis, development of agricultural promotional materials, and embracing diversity and differences in agriculture. Agricultural communication students will obtain skills that enable them to be versatile in their career choices, pursuing work in public policy, agricultural extension, agri-business, non-profit sectors, commodity groups, agricultural cooperatives, education, research, publishing, sales, media, and agency work.
