Bachelor of Science in Business Administration - General Marketing

University of Central Florida

As a marketing major at UCF, you’ll gain hands-on experience with conducting market research, gathering information on consumers and competitors, deploying campaigns, increasing the bottom line and analyzing various metrics. Learn what it takes to succeed in this face-paced industry and succeed in positions ranging from global companies to local businesses.Align your personal and professional goals with your coursework by choosing from two tracks: marketing management and professional selling. Each provides you with the hands-on training and knowledge needed to succeed in the industry. Gain the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research or promotion.