Bachelor of Science in Business Administration - Marketing

Lawrence Technological University

Strategically Driven, Data-Based, Creatively Executed If you’ve ever wondered how brands create unforgettable experiences, marketing is the field for you. LTU’s BSBA in Marketing prepares you to bring products and services to life while honing the skills that make businesses thrive. This program blends creativity and analytical thinking, giving you the tools to design impactful campaigns, solve real-world problems, and connect with audiences in meaningful ways. Whether you’re brainstorming the next big idea or analyzing consumer data, marketing offers a career that’s as rewarding as it is dynamic. It also pays off-literally. According to the U.S. Bureau of Labor Statistics, marketing managers earn a median annual salary of 135,030, making this one of the most lucrative fields in business. » Why LTU? Take MBA courses as early as your junior year. Gain insights from faculty with real-life experience in sales and marketing. Master the latest marketing techniques and understand how consumer behavior shapes brands. Small class size and personalized mentorship from faculty.

College of Business and Information Technology