Bachelor of Science in Business Administration - Marketing

West Virginia University

Marketing is the study of an organization’s product, pricing, communications and distribution activities as they relate to serving customers’ needs. Marketing relies heavily on an understanding of buyer behavior and marketing research. Graduates of the program receive a Bachelor of Science in Business Administration and find exciting careers in advertising, sales, distribution, product (brand) management, marketing research and retail management. All Marketing students take a 37-credit-hour core business curriculum that is modeled on the interrelationships among the functional areas of business as they occur in the real world. Emphasis is on developing skills for effective teamwork, communication and leadership – the skills employers value highly. In addition to the core classes, Marketing majors must take seven required and one elective Marketing course, and one elective course offered by the College. Examples of Marketing courses include Marketing Research, Distribution and ECommerce, Global Marketing and Integrated Promotion.

College of Business and Economics